Notes on email for independent stores
What we learn running flows for 1,900 stores: timing, deliverability, and the honest way to count revenue.
Flows
The reorder email is the most profitable email a coffee roaster sends
Carraway Coffee earns more from one well-timed reminder than from their Tuesday newsletter. Here is how the timing works.
Nadia Lyle
6 min read
Deliverability
What Gmail and Yahoo's sender rules mean for a store with 20,000 subscribers
Authentication, one-click unsubscribe and a spam rate under 0.3 percent. What to check before your next big send.
Owen Pratt
8 min read
Flows
Back in stock emails, sent in the order people asked
Tidewell Ceramics restocks glazes in small batches. Sending the alert to everyone at once meant the first batch sold out to the wrong people.
Rosa Delgado
5 min read
Campaigns
A welcome series for a skincare brand, message by message
Four emails over ten days, with no discount until the fourth. Juniper Row's welcome series, annotated.
Nadia Lyle
7 min read
Reporting
How we count revenue, and why the window is five days
An order counts when it follows a click within five days. Here is why we chose that window and how to change it.
Sam Keene
6 min read
Switching
Moving 14,800 contacts from Klaviyo in one afternoon
What Juniper Row brought across, what they left behind, and how their old account kept sending during the move.
Owen Pratt
5 min read
Bring your list over this afternoon
Free up to 500 contacts. Moving from Klaviyo or Mailchimp? We bring your lists, templates and flows across, and your old account keeps sending until you switch.
Most stores are sending from Wren before the afternoon pick-up.
Email and SMS for Shopify and WooCommerce stores. Named after the Carolina wren, the bird that nests in mailboxes.
King Street, Charleston, South Carolina
Wren