Wren campaign editor with a Carraway Coffee reorder email and its send settings

Last week’s reorder email

House Blend, week 38

Sent to

3,388 people

Opened

61 percent

Orders

331

Brought back

$11,240

Email and SMS that earn the second order

Email and SMS that earn the second order

Wren runs the flows a Shopify store lives on, from the welcome series to the reorder reminder, and shows the dollars each email brought back.

Wren runs the flows a Shopify store lives on, from the welcome series to the reorder reminder, and shows the dollars each email brought back.

Free up to 500 contacts. No card needed.

Plugs into the store and the apps you already run

Plugs into the store and the apps you already run

Everything that happens after the first order

Flows, segments and reports built on your store’s real orders, so every message knows what was bought, when, and what should come next.

Flows that know what was in the cart

Abandoned checkout, browse abandonment, back in stock and the reorder reminder all start from Shopify events. Each message shows the exact product, variant and price, and stops the moment an order lands.

Starter flows

6, written for your catalog

Stops after an order

within 60 seconds

Quiet hours

9 PM to 8 AM, their time

Wren flow builder showing an abandoned checkout flow with an email, a split and a text message
Wren segment builder listing regulars who went quiet, with 2,318 matching people

Segments built on orders, not guesses

Group people by what they bought, how often, and when they should be back. Segments refresh every hour and sync to Meta, Google and TikTok audiences.

Conditions

40, from order count to next order

Refresh

every hour

Ad audiences

Meta, Google and TikTok

Revenue on every send, counted honestly

Each campaign and flow shows orders, revenue and revenue per recipient. An order counts only when it follows a click within five days, and you can change the window.

Attribution

5 days after a click

Holdout groups

on the Scale plan

Exports

CSV or Google Sheets

Wren revenue report with daily revenue bars and revenue per email for six messages

What Wren sends one customer in her first 45 days

Maya found Carraway Coffee through a friend. This is every message Wren sent her in the first 45 days, and what each one brought back.

Brought back so far$0
Day 0, 9:12 AM
Signed up from the footer form
Welcome email
Opened three minutes later
No order, no discount
Day 0, 8:40 PM
Left checkout with a 12 oz bag
Abandoned checkout email
Came back and ordered
+$38
Day 2
Order shipped
Shipping note with a brew guide
Read the brew guide
No order, no discount
Day 16
Halfway through the bag
Review request
Left a five-star review
No order, no discount
Day 24
Bag running low
Reorder reminder
Ordered two bags
+$44
Day 45
Third order due
Text: switch to a subscription
Subscribed at $22 a month
+$22
Metal shelves in a small stockroom stacked with kraft boxes and paper coffee bags in morning light

Carraway Coffee’s stockroom in Richmond. Their flows went live the afternoon they switched.

Switch from Klaviyo or Mailchimp in an afternoon

No migration project and no training day. This is what our onboarding team walks you through, with honest times.

Connect your store

Connect your store

Install the Shopify app or paste a WooCommerce key. Orders, products and customers sync in the background.

Install the Shopify app or paste a WooCommerce key. Orders, products and customers sync in the background.

4 minutes

4 minutes

Bring your list and templates

Bring your list and templates

Import from Klaviyo, Mailchimp or a CSV. Consent, suppressions and unsubscribes come with it.

Import from Klaviyo, Mailchimp or a CSV. Consent, suppressions and unsubscribes come with it.

Under an hour

Under an hour

Turn on the starter flows

Turn on the starter flows

Six flows written for your catalog: welcome, abandoned checkout, browse, back in stock, post purchase and winback.

Six flows written for your catalog: welcome, abandoned checkout, browse, back in stock, post purchase and winback.

First afternoon

First afternoon

Warm up your sending domain

Warm up your sending domain

We ramp volume on your own domain so Gmail and Yahoo learn to trust it before your first big campaign.

We ramp volume on your own domain so Gmail and Yahoo learn to trust it before your first big campaign.

14 days

14 days

Three stores, a year after switching

Carraway Coffee kraft bag

“Our reorder email goes out a few days before a bag runs out, based on what each person bought and how fast they drink it. Last quarter it brought in more than every newsletter we sent, combined.”

“Our reorder email goes out a few days before a bag runs out, based on what each person bought and how fast they drink it. Last quarter it brought in more than every newsletter we sent, combined.”

$31,400

from one reorder flow last quarter

Dana Whitlock

Founder, Carraway Coffee Roasters, Richmond, Virginia

Juniper Row serum and balm

“We moved 14,800 contacts and 22 flows over from Klaviyo in one afternoon and nothing broke on the way. The bill for the same list went from $300 to $129 a month.”

“We moved 14,800 contacts and 22 flows over from Klaviyo in one afternoon and nothing broke on the way. The bill for the same list went from $300 to $129 a month.”

$2,052

a year saved on the same list

Marcus Ortega

Head of growth, Juniper Row, Austin, Texas

Tidewell Ceramics stoneware bowls

“Back in stock alerts used to go to everyone at once, so the people who had waited longest missed out. Now they go in the order people asked, and a glaze restock sells out in a day.”

“Back in stock alerts used to go to everyone at once, so the people who had waited longest missed out. Now they go in the order people asked, and a glaze restock sells out in a day.”

1 day

for a glaze restock to sell out

Ingrid Sato

Owner, Tidewell Ceramics, Portland, Maine

Pay for the contacts you keep, not the emails you send

Every plan includes flows. Prices step up only when your list passes a tier, and yearly billing saves about 20 percent.

Yearly billing saves about 20 percent. Prices in USD.

Free

For a store sending its first flows.

$0for good
No card needed
Up to 500 contacts
Start sending free
  • 2,500 emails a month
  • Welcome, abandoned checkout and back in stock flows
  • Signup forms and pop-ups
  • A small Wren note in the email footer

Grow

Most stores pick this

For stores whose list pays part of the rent.

$39a month
Billed $468 a year
Up to 2,500 contacts
Start sending free
  • Unlimited email
  • Every flow, plus A/B tests on subject lines
  • SMS at $0.011 a message in the US
  • Revenue per email on every send
  • No Wren note in your footer

Scale

For brands that email a big list every week.

$129a month
Billed $1,548 a year
Up to 15,000 contacts
Start sending free
  • Everything in Grow
  • Predicted next order and lifetime value
  • Your own sending domain, set up for you
  • Replies from support within 2 hours
  • Migration from Klaviyo done by our team

More than 15,000 contacts? Custom plans start at 25,000 and include a dedicated sending IP.

More than 15,000 contacts? Custom plans start at 25,000 and include a dedicated sending IP.

Questions stores ask before they switch

Something else? Email hello@wrenmail.co and a person replies within one business day.

Can you move our flows over from Klaviyo?

What happens to the price when our list grows?

Will switching hurt our deliverability?

How do you count revenue?

Do we need consent to send texts?

Can we leave and take our data with us?

Bring your list over this afternoon

Free up to 500 contacts. Moving from Klaviyo or Mailchimp? We bring your lists, templates and flows across, and your old account keeps sending until you switch.

A ceramic candle resting in an opened kraft mailer box with cream tissue paper

Most stores are sending from Wren before the afternoon pick-up.

Email and SMS for Shopify and WooCommerce stores. Named after the Carolina wren, the bird that nests in mailboxes.

© 2026 Wren, Inc.

© 2026 Wren, Inc.

King Street, Charleston, South Carolina

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