The reorder email is the most profitable email a coffee roaster sends
Carraway Coffee earns more from one well-timed reminder than from their Tuesday newsletter. Here is how the timing works.
Nadia Lyle
Flows
6 min read
A 12 oz bag of whole bean coffee lasts most households about 24 days. Carraway Coffee Roasters in Richmond, Virginia used to send a newsletter every Tuesday and hope it landed near the bottom of the bag.
Now the reminder is timed to each customer. Wren looks at the size of the last bag, how often that person orders, and sends the reminder a few days before they run out.
Last quarter that one email brought in $31,400, more than every newsletter combined.
What made it work
The subject line names the exact coffee they bought
One button that rebuilds the last order
No discount, because timing does the work
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