We built Wren after years of packing our own orders
Wren started in 2021 in a Charleston stockroom, sending the emails for a small coffee roaster. Today 38 of us help 1,900 stores bring their customers back.
A Carolina wren on a mailbox near our office. It is South Carolina’s state bird, and it likes to nest in mailboxes.
Sam Keene ran the website and the email for a coffee roaster on King Street. Every Tuesday he sent a newsletter to 6,000 people and hoped it reached them before their bag ran out.
Nadia Lyle built the first version of Wren for that roaster in 2021: a reminder that went out when a bag should be running low, based on what each person bought. It made more money than a year of newsletters.
Other stores on King Street asked for it, then stores in other states. We still build Wren around the same idea. Send fewer emails, send them at the right moment, and show the store owner exactly what each one brought back.
Sam Keene and Nadia Lyle, founders
Where Wren is today
Three promises we keep
The packing table in our office. Once a month the whole team packs orders for one customer’s store.
Bring your list over this afternoon
Free up to 500 contacts. Moving from Klaviyo or Mailchimp? We bring your lists, templates and flows across, and your old account keeps sending until you switch.
Most stores are sending from Wren before the afternoon pick-up.
Email and SMS for Shopify and WooCommerce stores. Named after the Carolina wren, the bird that nests in mailboxes.
King Street, Charleston, South Carolina
Wren