How we count revenue, and why the window is five days
An order counts when it follows a click within five days. Here is why we chose that window and how to change it.
Sam Keene
Reporting
6 min read
Email tools like to count every order placed within a few days of an open. Opens are unreliable since Apple Mail began loading every image, so that number flatters the email.
Wren counts an order only when it follows a click, within five days. You can shorten the window to one day, and Scale adds holdout groups so you can see what would have sold anyway.
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